短期商业管理守则MANAGING FOR SH TERM

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  • 版 次:1
  • 页 数:304
  • 字 数:
  • 印刷时间:2002年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780385504355
作者:Chuck Martin 著出版社:上海蓝泉外文图书有限公司出版时间:2002年12月 
内容简介
"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."
“His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.”
"A must read for any business leader who wants to maximize their effectiveness in today's business environment."
"Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."
"A much needed strategic plan for our increasingly chaotic business landscape."
"An instructive guide to creating an intense focus and alignment throughout your organization."
  "Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."
目  录
Acknowledgments
PART Ⅰ: WHAT IS MANAGING FOR THE SHORT TERM?
Chapter 1: The New World of the Short Term
A New Approach
It Just Is
What Is Short Term?
The Pressures to Manage for the Short Term
The Demands Placed on a Reduced Workforce
Information-Armed Shareholders
Information-Armed Stakeholders
The Global Business Environment
The Pace of Technological Change
A Demographically Empowered Workforce
A More Sophisticated and Informed Customer Base

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