The Constant Contact Guide To Email Marketing 9780470503416pdf/txt下载_在线阅读全文

内容简介

The leading email marketing firm shows you how to createhigh-impact, low-cost campaigns
　　Email marketing is an incredibly cost-effective way toestablish and build relationships that drive business success. But,it can also be a challenge because the inbox is a hostileenvironment. Whether your email is noteworthy—or an annoying wasteof your customer's time—depends on your ability to stick to stickthe fundamentals of good marketing and authentic relationshipbuilding.

　　The Constant Contact Guide to Email Marketing presents bestpractices and relationship-building principles from America’sleading email marketing firm. With over 280,000 small business andnon-profit clients, Constant Contact is constantly testing andlearning what works and what doesn't, and it's all here. There's noother email guide on the market that provides this level ofcomprehensive, practical guidance. Whether you're starting your ownsmall business or need to grow on a shoestring budget, this bookwill get you up to speed fast.

The leading email marketing firm shows you how to create
high-impact, low-cost campaigns
　　Email marketing is an incredibly cost-effective way to
establish and build relationships that drive business success. But,
it can also be a challenge because the inbox is a hostile
environment. Whether your email is noteworthy—or an annoying waste
of your customer's time—depends on your ability to stick to stick
the fundamentals of good marketing and authentic relationship
building.
 
　　The Constant Contact Guide to Email Marketing presents best
practices and relationship-building principles from America’s
leading email marketing firm. With over 280,000 small business and
non-profit clients, Constant Contact is constantly testing and
learning what works and what doesn't, and it's all here. There's no
other email guide on the market that provides this level of
comprehensive, practical guidance. Whether you're starting your own
small business or need to grow on a shoestring budget, this book
will get you up to speed fast.
 
　　Learn about:
 
　　Ten email pitfalls that will get your business into
trouble
　　Ten things your customers expect you to do
　　The "soft" benefits of email marketing
　　Using email in combination with other marketing efforts
　　How four types of permissions can make or break your
strategy
　　Building an email list that is valuable and effective
　　Creating valuable content
　　Choosing an effective, professional email format
　　Ensuring your emails are delivered, opened, and read
　　With The Constant Contact Guide to Email Marketing, you'll
learn to avoid the common mistakes of email marketing, give your
customers content they love, and combine an effective email
marketing strategy with your traditional marketing efforts—giving
you way more bang for your marketing buck.
 
　　From the Inside Flap
 
　　Constant Contact is America's premier email marketing services
provider. Hundreds of thousands of small business and nonprofit
clients rely on Constant Contact for technology, support, and
education to promote their products, services, or causes via email.
Written by a top executive from Constant Contact, this unique book
provides comprehensive, practical guidance on the ins and outs of
great email marketing. Whether you're starting your own small
business or need to modernize your current marketing strategies,
this book will get you up to speed fast.
 
　　You'll learn:
 
　　Ten email pitfalls that will get your business into
trouble
　　Ten things your customers expect you to do
　　How to reap the "soft benefits" of email marketing
　　How to use email in combination with other marketing
efforts
　　How four types of permissions can make or break your
strategy
　　How to build an email list that is valuable and effective
　　How to create highly impressionable content
　　How to choose an effective, professional email format
　　How to ensure your emails are delivered, opened, and read
　　How to overcome email filters and other delivery
challenges
　　With The Constant Contact Guide to Email Marketing, you'll
learn to avoid the common mistakes of email marketing, give your
customers content they love, and combine an effective email
marketing strategy with your traditional marketing efforts. If you
want to give your business a boost, reach out and make contact.
 
　　CONSTANT CONTACT is the leading provider of email marketing
software and tools for small businesses, associations, and
nonprofits. Hundreds of thousands of customers worldwide use
Constant Contact to create successful email newsletters and online
surveys.

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作者简介

　　Eric Groves is Senior Vice President of Global Market Development for Constant Contact.

目　　录

Chapter 1 The 40 'Know It or Blow It' Rules of EmailMarketing.
Chapter 2 The Power of Email Relationships.
Chapter 3 Making Money: The Economics of Email.
Chapter 4 The Benefits of Permission Based Email Marketing.
Chapter 5 Building A Quality Email List.
Chapter 6 Making Your Email List More valuable.
Chapter 7 The Three Rules of Valuable Email Content.
Chapter 8 Creating Email Content that Leads to Action.
Chapter 9 Looking Professional: Choosing an Effective EmailFormat.
Chapter 10 Making Introductions: Subject Lines, From Lines andFrequency.
Chapter 11 Email Filters and Other Delivery Challenges.
Chapter 12 Tracking and Improving Email Campaigns.
Chapter 13 Collecting More Feedback with Email Surveys.
Chapter 14 Getting Beyond the

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媒体评论

　　From the Back Cover

　　Praise for The Constant Contact Guide to Email Marketing
　　"Understanding how to build lasting customer relationships isa requirement for any business's success. The Constant ContractGuide to Email Marketing is one of the best combinations ofpractical insight and actionable advice on that topic that I haveencountered."
　　—W. Kenneth Yancey, Jr., CEO, SCORE, Counselors to America'sSmall Business

　　"I have interviewed Eric on many occasions and am thrilledthat he has finally put his wisdom into a book. He is a master ofemail marketing and truly knows what makes small businesses tick.This book is a must-read for every business owner looking for a legup against the competition."

From the Back Cover
 
　　Praise for The Constant Contact Guide to Email Marketing
　　"Understanding how to build lasting customer relationships is
a requirement for any business's success. The Constant Contract
Guide to Email Marketing is one of the best combinations of
practical insight and actionable advice on that topic that I have
encountered."
　　—W. Kenneth Yancey, Jr., CEO, SCORE, Counselors to America's
Small Business
 
　　"I have interviewed Eric on many occasions and am thrilled
that he has finally put his wisdom into a book. He is a master of
email marketing and truly knows what makes small businesses tick.
This book is a must-read for every business owner looking for a leg
up against the competition."
　　—Susan Wilson Solovic, CEO, SBTV.com—Small Business
Television
 
　　"Marketing your business without understanding the concepts
here would be like driving in Boston for the first time without
GPS—lots of wasted time (and possibly tears). If you want a great
return on your email marketing investment, start by reading this
book."
　　—Michael Katz, founder and Chief Penguin, Blue Penguin
Development
 
　　"We have been using the concepts in this book for the past
five years, and they have radically changed how we market our
business. Not only have we saved tens of thousands of dollars in
postage alone (sorry USPS), but we also generate significant sales
every time we send a campaign. This is one book I hope my
competition doesn't read!"
　　—Ken Giddon, President, Rothman's NY
 
　　"Instead of allowing or encouraging clients to distribute
endless streams of spam (yuck!), Constant Contact teaches clients
to use email marketing to build their businesses in a healthy,
sustainable, and profitable way. In the long run, this training
means Constant Contact is more of a mentor than a vendor. And it
makes all the difference in the world."
　　—Michelle E. Villalobos, CEO and founder, Mivista Consulting,
Inc.

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The Constant Contact Guide To Email Marketing 9780470503416

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