商务英语综合教程学生用书（第三册）

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• 版 次：1
• 页 数：
• 字 数：
• 印刷时间：2010年02月01日
• 开 本：16开
• 纸 张：胶版纸
• 包 装：平装
• 是否套装：否
• 国际标准书号ISBN：9787811346237
• 丛书名：新基点（NEW BENCHMARK）全国高等院校商务英语专业本科系列规划教材

作者:彭青龙　主编，龙毛忠　分册主编出版社:北京对外经济贸易大学出版社有限责任公司出版时间:2010年02月 

内容简介

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

目　　录

Unit One　Keys to Being a Successful Entrepreneur
　Text A Seven Key Qualities of Successful Entrepreneurs
　Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty
　Text C Entrepreneurs Share Courage, Other Common Traits
Unit Two　Office Politics
　Text A Managing Office Politics
　Text B Case Study: Ask Annie -- HOW to Survive Office Politics
　Text C Power Plays
Unit Three Real Work at Home lobs
　Text A Home-Based Business
　Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories
　Text C How to Start Your Own Business.
Unit Four　Employee Turnover
　Text A Glad To See You Go : The Benefits of Employee TurnoverUnit One　Keys to Being a Successful Entrepreneur<br>　Text A Seven Key Qualities of Successful Entrepreneurs<br>　Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty<br>　Text C Entrepreneurs Share Courage, Other Common Traits<br>Unit Two　Office Politics<br>　Text A Managing Office Politics<br>　Text B Case Study: Ask Annie -- HOW to Survive Office Politics<br>　Text C Power Plays<br>Unit Three Real Work at Home lobs<br>　Text A Home-Based Business<br>　Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories<br>　Text C How to Start Your Own Business.<br>Unit Four　Employee Turnover<br>　Text A Glad To See You Go : The Benefits of Employee Turnover<br>　Text B Case Study: Why are We Losing All Our Good People ?<br>　Text C Overcoming Job Burnout<br> Unit Five　Customer Management<br>　Text A Surviving in the Age of Rage<br>　Text B Case Study: The Right Way to Manage Unprofitable Customers<br>　Text C Air Rage<br>Unit Six　Market Expansion<br>　Text A How to Expand Your Market<br>　Text B Case Study: Golden Arches Galore<br>　Text C Grow Your Business<br>Unit Seven Localization Strategy<br>　Text A Localize Your Product to G10balize Your Business<br>　Text B Case Study: Going Local<br>　Text C What Is Localization?<br>Unit Eight Monopoly<br>　Text A The De Beers Story: A New Cut on an Old Monopoly<br>　Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory<br>　Text C Blood Diamond: Africa<br>Unit Nine　Global Tourism<br>　Text A The Tourism Time Bomb<br>　Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks<br>　Text C Tower of London -- The Most Haunted Building in London<br>Unit Ten　Green Business<br>　Text A Is Earth Day the New Christmas?<br>　Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference<br>　Text C The New American Buzzword is "Green"<br> Unit Eleven The Beauty Industry<br>　Text A Beauty Industry Needs Facelift<br>　Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover<br>　Text C Indian Male Beauty Industry Booms<br>Unit Twelve A Return to Thrift<br>　Text A The Seven Deadly Sins That Lead to Debt<br>　Text B Case Study: Coffee, Lipstick and Economy<br>　Text C Top Five Money Mistakes Men Make

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