The easy–to–read bible for developing, financing, marketing,
and selling consumer products––from gadgets to kitsch, from
high–touch to high–end––for America's rising entrepreneurial
nation.
Launch It! is written by a team of trend and product consultants
with over 60 years of collective experience advising thousands of
entrepeneurs, designers, and companies. As they realized not one
trade book was available on the market that would provide
soup–to–nuts guidance for any firm or entrepreneur seeking to turn
inventions and cool ideas into great products that sell, they
decided to write that book themselves. Unlike any other book,
Launch It! provides the reader with the step–by–step game plan that
anyone can follow to evaluate their idea, raise capital, save time,
stay on top of emerging and important trends, and make money.