内容简介
The universal laws of business success . . . no matter whetheryou are selling fruit from a stand or running a Fortune 500company. Have you ever noticed that the business savvy of theworld's best CEOs seems like a kind of street smarts? They sensewhere the opportunities are and how to take advantage of them. Andtheir companies make money consistently, year after year. Howdifferent is it to run a big company than to sell fruit from a cartor run a small shop in a village? In essence, not very, accordingto Ram Charan. From his childhood in India, where he worked in hisfamily's shoe shop, to his education at Harvard Business School andhis daily work advising many of the world's best CEOs, Ramunderstands business as few can. The best CEOs have a knack forbringing the most complex business down to the fundamentals—thesame fundamentals of the family shoe shop. They have businessacumen—the ability to focus on the basics and make money for thecompany. What the CEO Wants You to Know captures these insights andexplains in clear, simple language how to do what great CEOs doinstinctively and persistently: Understand the basic buildingblocks of a business and use them to figure out how your companymakes money and operates as a total business. Decide what to do,despite the clutter of day-to-day business and the complexity ofthe real world. Many people spend more than a hundred thousanddollars...