内容简介
When some of the world's biggest corporations need to revivetheir brands, innovate products, and rethink their images, theycall Peter Arnell.
Now in his fourth decade of branding and marketing for suchcompanies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explainshow you can use some of the same strategies that famous brands do,in order to improve your own image, life, and career. Arnell knowsthis firsthand because he applied many of these same strategies totransform his own life by losing 256 pounds.
How did he do it?
Arnell created an idea he calls Shift.
With Shift, you'll discover the steps you need to take in orderto become the best you. Creating and revitalizing brands happensevery day in business. Shift shows how you can make it happen foryourself and your personal brand.
Now in his fourth decade of branding and marketing for suchcompanies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explainshow you can use some of the same strategies that famous brands do,in order to improve your own image, life, and career. Arnell knowsthis firsthand because he applied many of these same strategies totransform his own life by losing 256 pounds.
How did he do it?
Arnell created an idea he calls Shift.
With Shift, you'll discover the steps you need to take in orderto become the best you. Creating and revitalizing brands happensevery day in business. Shift shows how you can make it happen foryourself and your personal brand.