内容简介
The coauthor of the international bestseller Execution hascreated the how-to guide for solving today's toughest businesschallenge: creating profitable growth that is organic,differentiated, and sustainable.
For many, growth is about "home runs"—the big bold idea, the nextnew thing, the product that will revolutionize the marketplace.While obviously attractive and lucrative, home runs don't happenevery day and frequently come in cycles.
Products like Kevlar, Teflon, and the Dell business model forselling personal computers may be once-in-a-decade phenomena. Asurer and more consistent path to profitable revenue growth isthrough "singles and doubles"—small day-to-day wins and adaptationto changes in the marketplace that build the foundation forsubstantially increasing revenues. The impact of singles anddoubles can be huge. They are not only the basis for sustainedrevenue growth but, in fact, the foundation for home runs. Singlesand doubles provide the discipline of execution, an absolutenecessity for successfully bringing a breakthrough technology tomarket or implementing a new business model.
For many, growth is about "home runs"—the big bold idea, the nextnew thing, the product that will revolutionize the marketplace.While obviously attractive and lucrative, home runs don't happenevery day and frequently come in cycles.
Products like Kevlar, Teflon, and the Dell business model forselling personal computers may be once-in-a-decade phenomena. Asurer and more consistent path to profitable revenue growth isthrough "singles and doubles"—small day-to-day wins and adaptationto changes in the marketplace that build the foundation forsubstantially increasing revenues. The impact of singles anddoubles can be huge. They are not only the basis for sustainedrevenue growth but, in fact, the foundation for home runs. Singlesand doubles provide the discipline of execution, an absolutenecessity for successfully bringing a breakthrough technology tomarket or implementing a new business model.