HOW CHINA COMMUNICATES Public Diplomacy in a Global Age 公共外交与跨文化交流（英文版）（看赵启正以独特的视角论述了当前诸如国家“文化软实力”提升等问题）

　　At the llth Meeting of Overseas-posted Diplomats， CPC General SecretaryHu Jintao pointed out that， as an important part of China's overall diplomacy，public diplomacy serves to complement China's diplomatic strategy and is the direction we are headed in. He emphasized that our national image hingeson good public diplomacy， and we should work hard to make China moreinfluential， competitive， approachable and charismatic through this channel.
　　——YANG JIECHI，FOREIGN MINISTER OF CHINA
　　Governments find that it is just as effective to communicate with the peoples of other countries as with their authorities， and thus influence theirgovernment poliaes indirectly. This is what public diplomacy means.
　　——JOSEPH NYE JR，PROFESSOR WITH HARVARD UNIVERSITY
　　Zhao Qizheng is a leading authority on public diplomacy in terms of the oretical framework， implementation and strategy， and also Dean of the School of Journalism and Communication of Renmin University of China. He is the key figure in China's public diplomacy.
　　——MASAFUMI KANEKO IN PUBLIC DIPLOMACY：DIPLMATIC STRATEGY IN THE ERA OF PUBLIC OPINION
　　Zhao Qizheng is known to all as a serious news spokesman， a public relationsambassador always wearing a smile， a media officer who loves challenges， as cholar tireless in teaching and an understanding elder all rolled into one.
　　——TA KUNG PAO，HONG KONG

　　It is through his engaging in public diplomacythat Mr. Zhao Qizheng comes to recognize itssignificance for China. This has prompted himto summarize his practices in and reflectionson public diplomacy over the past 20 years. Itis also a record of China's integration into theworld and the world's growing understanding ofChina.　 In this book， the vision of internationalcommunication is broadened as an importantelement of public diplomacy， and the bar ininternationat communication is raised to betterintroduce China to the outside world.
　　More than just a collection of documents， ora minute detailed account， it is entightening forboth academic thinking and real-tife operation.

　　In light ofthe "defiat" in language education and the reality that demandfor Chinese language learning was growing among foreign publics，China started to establish Confucius Institutes overseas from 2004Justlike the British Council，3 the Confucius Institute practices public diplo-macy by means oflanguage teaching.
　　As a non profit education institution， the Confucius Institute sets asits purpose "to enhance the understanding ofthe people in the world onChineselanguage and culture， develop friendly relations between Chinaand foreign countries， promote diversified cultural development in theworld， and contribute to the building of'a harmonious world：'Its mainfunctions include： to carry out Chinese language teaching for people ofvarious social circles， train Chinese Ianguage teachers， provide servicesFor the HSK test and Chinese language teacher certification， provideinformation on education， culture， economy and soaety in China， andCarry out research on contemporary China.
　　The Confucius Institute has grown fast. By the end of2009， therewvere 282 Confucius Institutes and 272 Confucius Classrooms （in sec-mdary schools） established in 88 countries and regions. These are runin various forms to cater to local conditions， teaching Chinese languageand promoting Chinese culture in elementary and .secondary schools，Colleges and universities， communities and enterprises.
　　……