Resonate: Present Visual Stories That Transform Audiences 9780470632017pdf/txt下载_在线阅读全文

内容简介

　　Presentations are meant to inform, inspire, and persuadeaudiences. So why then do so many audiences leave feeling likethey've wasted their time? All too often, presentations don'tresonate with the audience and move them to transformativeaction.
　　Just as the author's first book helped presenters become visualcommunicators, Resonate helps you make a strong connection withyour audience and lead them to purposeful action. The author'sapproach is simple: building a presentation today is a bit likewriting a documentary. Using this approach, you'll convey yourcontent with passion, persuasion, and impact.
　　˙Author has a proven track record, including having created theslides in Al Gore's Oscar-winning An Inconvenient Truth
　　˙Focuses on content development methodologies that are not onlyfundamental but will move people to action
　　˙Upends the usual paradigm by making the audience the hero andthe presenter the mentor
　　˙Shows how to use story techniques of conflict andresolution

Presentations are meant to inform, inspire, and persuade
audiences. So why then do so many audiences leave feeling like
they've wasted their time? All too often, presentations don't
resonate with the audience and move them to transformative
action. 
　　Just as the author's first book helped presenters become visual
communicators, Resonate helps you make a strong connection with
your audience and lead them to purposeful action. The author's
approach is simple: building a presentation today is a bit like
writing a documentary. Using this approach, you'll convey your
content with passion, persuasion, and impact. 
　　˙Author has a proven track record, including having created the
slides in Al Gore's Oscar-winning An Inconvenient Truth 
　　˙Focuses on content development methodologies that are not only
fundamental but will move people to action 
　　˙Upends the usual paradigm by making the audience the hero and
the presenter the mentor 
　　˙Shows how to use story techniques of conflict and
resolution 
　　Presentations don't have to be boring ordeals. You can make them
fun, exciting, and full of meaning. Leave your audiences energized
and ready to take action with Resonate.

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作者简介

　　Since 1988, NANCY DUARTE's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Chick-fil-A, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.

媒体评论

　　"Finally! Someone has incorporated the power of story into presentations!"
　　--Damon Lindelof, Co-creator of LOST
　　"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
　　--Patrick Lencioni, President, The Table Group; Author, The Five Dysfunctions of a Team
　　"Few things excite me more than a great communicator—something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
　　--Ken Blanchard, Co-author of The One Minute Manager; Recipient of Golden Gavel Award

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Resonate: Present Visual Stories That Transform Audiences 9780470632017

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