如何处理不寻常的事件Creative solutions for Unusual Projects

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• 版 次：
• 页 数：191
• 字 数：
• 印刷时间：
• 开 本：16开
• 纸 张：铜版纸
• 包 装：平装
• 是否套装：否
• 国际标准书号ISBN：9781581801200

作者:本社 编出版社:Oversea Publishing House

内容简介

This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book covers and magazines
* self-mailers, invitations, advertisements and solicitations
* signage, billboards and trade show boothsThis book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover: <br> * menus, order forms, catalogs and annual reports <br> * compact disks, hang tags, labels, polybags and videos <br> * book covers and magazines <br> * self-mailers, invitations, advertisements and solicitations <br> * signage, billboards and trade show booths <br> * awards, forms, buttons, tickets and more Designers will find a bounty of approaches and solutions, insider advice for working with printers, photographers, illustrators, and tips for stopping emergencies before they start. Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden, and Yves Saint Laurent. <br> * Provides sketches, illustrations and instructions for 26 projects <br> * Enables designers to get through unfamiliar projects with professionalism and style

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目　　录

Introduction
brochures
1 catalogs
2 order forms
3 menus
4 annual reports
packaging
5 compact discs
6 hangtags
7 beer & wine labels
8 polybags
9 video packaging
10 cassette packaging
publicationsIntroduction<br>brochures <br> 1 catalogs <br> 2 order forms <br> 3 menus <br> 4 annual reports <br>packaging <br> 5 compact discs <br> 6 hangtags <br> 7 beer & wine labels <br> 8 polybags <br> 9 video packaging <br> 10 cassette packaging <br>publications <br> 11 book covers & dust jackets <br> 12 magazines <br> 13 cookbooks <br>direct mail <br> 14 self-mailers <br> 15 invitations <br> 16 advertising <br> 17 solicitations <br> 18 self-promotion <br> 19 box mailers <br>large-scale projects <br> 20 signage <br> 21 billboards <br> 22 trade show booths <br>miscellaneous <br> 23 awards <br> 24 forms <br> 25 buttons <br> 26 tickets <br>general design considerations <br> typography<br> grids<br> successful composition<br> working with illustrators<br> working with hotographers<br> working with printers<br> choosing paper stock<br>glossary <br>index <br>permissions

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书摘插画

<div class='pic' style='text-align:center'><img data-original='http://img31.ddimg.cn/imgother1/97/7/20625361_266166.jpg' src="images/loading.gif" alt='插图' /></div><br><div class='pic' style='text-align:center'><img data-original='http://img31.ddimg.cn/imgother1/97/7/20625361_266167.jpg' src="images/loading.gif" alt='插图' /></div><br><div class='pic' style='text-align:center'><img data-original='http://img31.ddimg.cn/imgother1/97/7/20625361_266168.jpg' src="images/loading.gif" alt='插图' /></div>

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