商务英语工作项目实训(第二版)(高职高专商务英语实训系列教材;“十二五”职业教育国家规划立项教材)

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  • 版 次:2
  • 页 数:
  • 字 数:
  • 印刷时间:2014年06月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9787300188683
  • 丛书名:“十二五”职业教育国家规划立项教材
作者:刘旭平 主编出版社:中国人民大学出版社出版时间:2014年06月 
内容简介
  为了更好地实践工学结合和任务导向的教改特点,本教材的布局上采用分场景的思路安排教材内容,主要篇幅都是以实际工作场景为背景,为学生模拟真实的工作场景下的语言技能与沟通技巧,使学生在巩固语言的基础上,提高将来在工作中的沟通和适应能力。场景涉及到模拟商务谈判、模拟交易会、模拟国际会议、新闻发布会、模拟商务旅行、翻译、文秘事务、涉外导游流程等。
作者简介
  刘旭平,浙江经贸职业技术学院国际贸易系应用英语专业教研室主任。近年主要教授课程有综合英语、商务交际英语、英语听力、专业综合实训、工作项目实训等。所承担的主要课题有第三届全国高职高专英语类教改课题:基于模块化、网络化实训教学的应用英语专业实践能力培养体系的构建与实践。
目  录
Unit One Greetings and Introductions 
Unit Two Small Talks 
Unit Three Telephoning 
Unit Four Meetings in English 
Unit Five Business Presentations 
Unit Six Negotiations 
Unit Seven International Exhibition 
Unit Eight Business Diagrams Presentation 
Unit Nine Business Etiquette 
Unit Ten Business Dinner 
参考文献
在线试读部分章节
  Background Knowledge
  In most English-speaking countries, it is normal and necessary to make “small talk” in certain situations. Small talk is a casual form of conversation that “breaks the ice” or fills an awkward silence between people. Even though you may feel shy using your second language, it is sometimes considered rude to say nothing. Just as there are certain
  times when small talk is appropriate, there are also certain topics that people often discuss during these moments.
  Read through the “Who, What, Where, When, Why?” sections to gain a better understanding of small talk. The hardest part about making small talk is how to start a conversation. Review the conversation starters and practise them with a friend. Finally, take the time to see how much you have learned about small talk by taking the small talk quiz in the Tasks Section. And remember, in an English-speaking environment it is often better to make a few mistakes than to say nothing at all!
  Small Talk: Who, What, Where, When, Why?
  WHO makes small talk?
  People with many different relationships use small talk. The most common type of people to use small talk are those who do not know each other at all. Though we often teach children not to talk to strangers, adults are expected to say at least a few words in certain situations (see where). It is also common for people who are only acquaintances, often called “a friend of a friend,” to use small talk. Other people who have short casual conversations are office employees who may not be good friends but work in the same department. Customer service representatives, waitresses, hairdressers and receptionists often make small talk with customers. If you happen to be outside when the mailman comes to your door you might make small talk with him too.
  ……

 商务英语工作项目实训(第二版)(高职高专商务英语实训系列教材;“十二五”职业教育国家规划立项教材)下载



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