内容简介
Babson College president provides a simple, systematic, andresearch-based method - identical to the one taught at Babson - forachieving success in an uncertain world. In a world where you canno longer plan or predict your way to success, what is the best wayto achieve your goals? It's a daunting question, but today - whenchange seems to be the only constant - it's one that everyone, fromentrepreneurs and managers to newly minted grads, must resolve. Thesimple answer, say the authors of "Just Start": you must act. Andthen go from there. Written by a trio of seasoned business leaders- Babson College President Leonard Schlesinger, organizationlearning expert Charles Kiefer, and veteran journalist and authorPaul B. Brown - "Just Start" draws both from academic research andproven practices in organizations to lay out a simple yet reliablemethod for moving forward on anything when you are faced withvolatility. The key, say the authors, is not only to thinkdifferently (much like an entrepreneur would), but to then put thatthinking into immediate action to see if you are right. They alsoexplain how "smart steps" can help move you forward on your path ofacting, learning from that action, and building off that learningto create a productive cycle of iteration. Building on an earlierversion of the idea embraced by thousands of people to date, "JustStart" is a proven method to help you achieve your goals - whetheryou are starting a new project at the office, starting your owncompany, or starting a new career. About the authors: Leonard A.Schlesinger is the 12th president of Babson College, widelyrecognized as the world's leading educational institution forEntrepreneurship; and formerly served as vice chairman and chiefoperating officer of Limited Brands. Charles F. Kiefer is presidentof Innovation Associates and a regular advisor to global companieson leveraging the human side of their enterprises. Journalist PaulB. Brown is a long-time contributor to "The New York Times" and aformer writer and editor for "Business Week", "Financial World","Forbes", and "Inc".