内容简介
George Lois is advertising s most famous art director. He
founded the creative revolution that spawned modern advertising, as
his iconoclastic talent created icons dramatizing the problems,
solutions, foibles, and promises of American life. Astute media
critics recognize Lois as a pioneering avant-garde mover of the
culture. In this mind-boggling archaeological dig into his ouevre,
Lois discovers, and reveals, the influences on his unforgettable
concepts as he probes the echoes in his mind s eye, tracing more
than one hundred of his Big Ideas back to their origins. Each
double-page is a visual tour de force, a blueprint of creative
inspiration, and a journey of discovery that will keep your eyes
shifting back and forth between each Lois concept and the seed that
gave it life.