内容简介
The story of the men, ideas and organizations thatrevolutionized how we understand business. Imagine, if you can, theworld of business without corporate strategy. Remarkably, fiftyyears ago that's the way it was. Businesses made plans, certainly,but without understanding the underlying dynamics of competition,costs, and customers. It was like trying to design a large-scaleengineering project without knowing the laws of physics. But in the1960s, four mavericks and their posses created instigated aprofound shift in thinking that turbocharged business as neverbefore, with implications far beyond what even they imagined. InThe Lords of Strategy, renowned business journalist and editorWalter Kiechel tells, for the first time, the story of the four menwho invented corporate strategy as we know it and set in motion themodern, multibillion-dollar consulting industry: Bruce Henderson,founder of Boston Consulting Group Bill Bain, creator of Bain Company Fred Gluck, longtime Managing Director of McKinsey Company Michael Porter, Harvard Business School professor Providinga window into how to think about strategy today, Kiechel tellstheir story with novelistic flair. At times inspiring, at timesnearly terrifying, this book is a revealing account of how theseiconoclasts and the organizations they led revolutionized the waywe think about business, changed the very soul of the corporation,and transformed the way we work.