内容简介
The next big trend in typography is the hand-crafted letter.Whereas slick computer-generated graphics often impart a sense of progress or technology, hand-drawn graphics are a return to the creator's immediacy. Increasingly, advertising campaigns, record covers and branding are adopting the rough-hewn style of manually created typography. This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world.
An introduction by design historian Steven Heller places contemporary work in the broader context of design. At the heart of the book are hundreds of examples, presented in creative themes: 'Scrawl', letterforms that are raw, splotchy and untidy; 'Scratch', scraped, cut and gouged fonts; 'Script',type that is sinuous, curlicued and ornate; 'Stitch', letters that have been sewn, sutured and embroidered; 'Simulate',typefaces that have been redrawn or copied; 'Shadow',dimensional, voluminous and monumental letterforms;'Suggestive', forms that suggest the metaphorical, surrealand symbolic; and 'Sarcastic', the ironical, comical and satirical in lettering.
An introduction by design historian Steven Heller places contemporary work in the broader context of design. At the heart of the book are hundreds of examples, presented in creative themes: 'Scrawl', letterforms that are raw, splotchy and untidy; 'Scratch', scraped, cut and gouged fonts; 'Script',type that is sinuous, curlicued and ornate; 'Stitch', letters that have been sewn, sutured and embroidered; 'Simulate',typefaces that have been redrawn or copied; 'Shadow',dimensional, voluminous and monumental letterforms;'Suggestive', forms that suggest the metaphorical, surrealand symbolic; and 'Sarcastic', the ironical, comical and satirical in lettering.