内容简介
Mark Penn argues that the biggest trends in America are theMicrotrends, the smaller trends that go unnoticed or ignored. Onemillion people can create new market for a business, spark a socialmovement, or effect political change. In 1996, a microtrendidentified by Penn ("soccer moms") was crucial in re-electingPresident Clinton. With years of experience as one of world's mosthighly regarded pollsters, Mark Penn identifies the new microtrendssweeping the world:
*Single women by choice: More often than ever before, they aren'twaiting for Mr. Right. They are raising children by themselves andbuying their own homes.
*Splitters: A growing number of middle-class residents areshuttling between two homes, creating new communities and dynamicsin the real estate market.
*Sun Haters: Environmentalists, skin cancer survivors, andparents concerned about the impact the sun is having on ourhealth.
*Philo-semites: A growing number of people want to date Jewishmen and women.
*Single women by choice: More often than ever before, they aren'twaiting for Mr. Right. They are raising children by themselves andbuying their own homes.
*Splitters: A growing number of middle-class residents areshuttling between two homes, creating new communities and dynamicsin the real estate market.
*Sun Haters: Environmentalists, skin cancer survivors, andparents concerned about the impact the sun is having on ourhealth.
*Philo-semites: A growing number of people want to date Jewishmen and women.