内容简介
Pursue your best business opportunities—without the risk!
Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up—and sustain profit growth far into the future.
A complete framework for attacking high-risk, high-return opportunities.
Powerful new tools for sustaining long-term growth and profitability.
Clarifying and mitigating your real risks.
Understanding what is visible to your customer and how that affects your risk.
JetBlue vs. Southwest: More than one way to skin a cat.
Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up—and sustain profit growth far into the future.
A complete framework for attacking high-risk, high-return opportunities.
Powerful new tools for sustaining long-term growth and profitability.
Clarifying and mitigating your real risks.
Understanding what is visible to your customer and how that affects your risk.
JetBlue vs. Southwest: More than one way to skin a cat.