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新闻传播学专业英语（中英文双语版）

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版次：1
页数：
字数：
印刷时间：2015年01月01日
开本：16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9787565711947
丛书名：国际新闻“十二五”规划系列教材

作者:赵树旺，栗文达，白杨　编著出版社:中国传媒大学出版社出版时间:2015年01月

内容简介

赵树旺、栗文达、白杨编著的《新闻传播学专业英语》为中国高校新闻学与传播学专业本科生与研究生专用教材，主要目的为帮助学生学习国际新闻与传播先进经验，中英文双语版，主要内容包括新闻学、报纸、杂志、图书、电台、电视、电影、网络、媒介融合、传播学、传播模式、传播效果等十二章内容，编著原则志在站在学术和媒体发展的前沿，打造同类图书中的精品。

目　　录

Unit 1 Journalism
1 What is Journalism?
2 News Values
3 Normative Theories of Press
Unit 2 Newspaper
1 Who Killed the Newspaper?
2 Making News Pay: Reinventing the Newspaper
3 Newspapers Managers: Who Does What
Unit 3 Magazine
1 The Magazine Industry: Non-news is Good News
2 Reading between the Lines
3 Academic Publishing: Open Sesame
Unit 4 Book
1 Book Categories

Unit 1  Journalism 
  1  What is Journalism? 
  2  News Values 
  3  Normative Theories of Press 
Unit 2  Newspaper 
  1  Who Killed the Newspaper? 
  2  Making News Pay: Reinventing the Newspaper 
  3  Newspapers Managers: Who Does What 
Unit 3  Magazine 
  1  The Magazine Industry: Non-news is Good News 
  2  Reading between the Lines 
  3  Academic Publishing: Open Sesame 
Unit 4  Book 
  1  Book Categories 
  2  The Transformation of the Book Industry. Disappearing Ink 
  3  The Future of Publishing: E-publish or Perish 
Unit 5  Radio 
  1  Five Companies that Will Define the Future of Radio 
  2  Name That Tune-in: Who Will Emerge as the Future of Radio? 
  3  International Broadcasters: Waves in the Web 
Unit 6  Television 
  1  Television Companies in the United States 
  2  Here, There and Everywhere: Television is Spreading in New Directions 
  3  An Interactive Future 
Unit 7  Movie 
  1  Hollywood's Big Six are Profiting from Unoriginality 
  2  Film is Dead? What Else is New? 
  3  For Hollywood, the Future is Here. It's Just Not Evenly Distributed 
Unit 8  Internet 
  1  Person of the Year: You 
  2  The End of Mass Media: Coming Full Circle 
  3  Social Media: The People Formerly Known as the Audience 
Unit 9  Media Convergence 
  1  Media Convergence 
  2  Convergence of TV and Computer 
  3  Vision of Convergence 
Unit 10  Communicaiton 
  1  What is Communication? 
  2  Human Communication 
  3  Mass Communication 
Unit 11  Communication Models 
  1  Lasswell's Model of Communication 
  2  Osgood-Schramm Model of Communication 
  3  Riley&Riley Model of Communication 
Unit 12  Communication Effects 
  1  Agenda Setting Theory 
  2  The Spiral of Silence Theory 
  3  Cultivation Theory

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