非赢利组织的管理Managing the Nonprofit Organizationpdf/txt下载_在线阅读全文

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PETER E DRUCKER is considered one of management's top thinkers. As the author of more than 35 books, his ideas have had an enormous impact on shaping the modern corporation. In 2002, he was awarded the Presidential Medal of Freedom. During his lifetime, Drucker was a writer, teacher philosopher, reporter, consultant, and professor at the Peter E Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.

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The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.

目　　录

Contributors
Preface
PART ONE: The Mission Comes First: and
your role as a leader
1.The Commitment
2.Leadership Is a Foul-Weather Job
3.Setting New Goals--Interview with Frances Hesselbein
4.What the Leader Owes--Interview with Max De Pree
5.Summary: The Action Implications
PART TWO: From Mission to Performance:
effective strategies for marketing, innovation,
and fund development
1.Converting Good Intentions into Results
2.Winning Strategies

Contributors Preface PART ONE: The Mission Comes First: and your role as a leader 1.The Commitment 2.Leadership Is a Foul-Weather Job 3.Setting New Goals--Interview with Frances Hesselbein 4.What the Leader Owes--Interview with Max De Pree 5.Summary: The Action Implications PART TWO: From Mission to Performance: effective strategies for marketing, innovation, and fund development 1.Converting Good Intentions into Results 2.Winning Strategies 3.Defining the Market--Interview with PhilipKotler 4.Building the Donor Constituency--Interview with Dudley Hafner 5.Summary: The Action Implications PART THREE: Managing for Performance: how to define it; how to measure it 1.What Is the Bottom Line When There Is No "Bottom Line"? 2.Don't's and Do's--The Basic Rules 3.The Effective Decision 4.How to Make the Schools Accountable--Interview with Albert Shanker 5.Summary: The Action Implications PART FOUR: People your staff, your board, community and Relationships:your volunteers, your 1.People Decisions 2.The Key Relationships 3.From Volunteers to Unpaid Staff--Interview with Father Leo Bartel 4.The Effective Board--Interview with Dr.David Hubbard 5.Summary: The Action Implications PART FIVE: Developing Yourself: as a person, as an executive, as a leader 1.You Are Responsible 2.What Do You Want to Be Remembered For? …… Index

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