与鲨共泳:顶级人脉专家教你赢得销售、谈判、管理优势Swim with the Sharks Without Being

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  • 版 次:1
  • 页 数:260
  • 字 数:
  • 印刷时间:2005年01月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780060742812
作者:Harvey B. Mackay 著出版社:音像供货出版时间:2005年01月 
内容简介
Bestselling author and envelope magnate Mackay exhorts listeners to work harder and smarter, weaving personal anecdotes into a creed of success through persistence, instinct, and planning. Hard-boiled business advice like this benefits managers, salespeople, and entrepreneurs of every stripe, especially those susceptible to hale-fellow-well-met sentiments and Knute Rockne drive. Not without humor, not without a dash of humility, Mackay offers nuggets of advice that may help listeners excel. Oh, and the "sharks"--they are apparently other businesspeople who cut their teeth on Napoleon Hill and Dale Carnegie. This piece would benefit from a casual interview with the author after the reading. D.J.B. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.
目  录
Authors Note
Foreword by Kenneth Blanchard
Acknowledgments
CHAPTER ONE Id Like 15000Tickets for Tonights Game Please
CHARTER TWO Harvey Mackay s Short Course in Salesmanship
Lesson1 Its Not How Much Its Worth Tt s How Much People Think Its Worth
Lesson2 There are Objections to Every Propostion No Matter How Attractive
Lesson3 Knowing Something About Your Customer IS Just as Important as Knowing Everything About Your Product
Lesson4 The 66-Question Customer Profile
Lesson5 The Mackay 66 Continued:War Stories
Lesson6 Once You Attack Your Personality to a Proposition People Start Reacting
Lesson7 Racial and Religious Prejudice and Human Envy Have Not BeenEliminated
Lesson8 HowtoHandle The Tough Prostpect
Lesson9 Create Your Own Private Club

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