内容简介
Motorola relied heavily on teams to surpass its competition in building thelightest,
smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the
company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film
manufacturing in a world where color is king. But many companies overlook the potential of teams in turning around lagging profits, entering new markets, and making exciting innovations happen--because they don't know how to utilize teams successfully. Authors Jan R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out whereand how teams work best and how to enhance their effectiveness.
smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the
company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film
manufacturing in a world where color is king. But many companies overlook the potential of teams in turning around lagging profits, entering new markets, and making exciting innovations happen--because they don't know how to utilize teams successfully. Authors Jan R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out whereand how teams work best and how to enhance their effectiveness.