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　　STRATEGY
　　"The search for organic growth is a top priority for every leader, and Chris Zook's focus on leveraging the core business is spot-on. Unstoppable presents a practical and proven method that can help a management team renew their growth strategy in an increasingly turbulent world."
　　　　　　　　　　　　——JOHN DONAHOE,President,eBay Marketplaces
　　"Unstoppable is a noteworthy next step in Chris Zook's trilogy of books providing essential advice on growing and expanding core markets. The concept of recognizing and leveraging hidden assets is critical in today's corporate world as many traditional businesses have been transformed by technology, rapid changes in customer dynamics, and increased global compctition,The practical advice and insights offered here provide a compclling path for accion".
　　　　　　　　　　　——NACY MCKINTRY,CEO and Chaiman of the Executive Board,Wolters Kluwer
　　Darwinian business world."
　　　　　　　　　　　——STEPOHEN PAGLIUCA , Managing,Director, Bain Capital Partners, LLC
　　Speed is the single biggest factor in todays business environment--speed of change, speed to market, and the speed from which the consumer can react and adapt. Unstoppable builds on the great research and analysis from Zook's previous experience and the impact of an ever changing series of business challenges and opportunities. Anyone thinking about long-term
sustainable growth and value creation must take into consideration the examples illustrated in this great read."
　　　　　　　　　　　　　——CHARLIE DENSON,president,NIKE Brand.
　　作者简介：
　　Chris Zook is the head of Bain&Company's Global Strategy Practice and leads thc Bain Growth Project．
　　Jacket design by：Adrian Morgan
　　Harvard Business School Press 60 Harvard Way Boston，MA 02163
　　Learn more about our books and view our latest catalog at：www．HBSPress．org.

内容简介

　　OVER THE NEXT DECADET, TW'O OUT of every three companies Will face thechallenge of their corporate lives: redefining their core business to stay competitive.Buffeted by ever-stiffening global competition,shifting global dynamics, andacceleratingchange, business leaders face an increasinglyuncertain future. More and more, executives
will realize that they must m ke fundamental changes in their companies' ore to spur growth in the future--even as they continue to deliver the goods and services that keep their firms in business today.
　　Unstoppable shows you how to look deep within your organization to find undervalued, unrecognized, or underutilizdd assets--in the form of business platforms, customer insights,and capabilities--that can serve as new foundations for sustainable growth.
　　Drawing on extensive studies and more than thirty in-depth interviews with CEOs from firms as diverse as De Beers,American Express, Li & Fung, and Harman International, Chris Zook explains how to know when your company's core needs

OVER THE NEXT DECADET, TW'O OUT of every three companies Will face thechallenge of their corporate lives: redefining their core business to stay competitive.Buffeted by ever-stiffening global competition,shifting global dynamics, andacceleratingchange, business leaders face an increasinglyuncertain future. More and more, executives will realize that they must m ke fundamental changes in their companies' ore to spur growth in the future--even as they continue to deliver the goods and services that keep their firms in business today. 　　Unstoppable shows you how to look deep within your organization to find undervalued, unrecognized, or underutilizdd assets--in the form of business platforms, customer insights,and capabilities--that can serve as new foundations for sustainable growth. 　　Drawing on extensive studies and more than thirty in-depth interviews with CEOs from firms as diverse as De Beers,American Express, Li & Fung, and Harman International, Chris Zook explains how to know when your company's core needs reinventing. He also demonstrates how your organization can find and deploy the "hidden assets" today that can serve as the engines for growth tomorrow. State-of-the-art tools and　diagnostics help you apply what you've learned to transform your core. 　　Looking deep within your cote for ways to redefine your strategy, Zook explains, is far less risky than other popular tactics, such as entering the race for the next hot market or bidding in the auction for the next big transforming acquisition. It also helps you. 　　(Continued on back flap)

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目　　录

Acknowledgments
Introduction
1　Unsustainable to Unstoppable
2　When to Redefine the Core
3　Undervalued Business Platforms
4　Untapped Customer Insights
5　Underutilized Capabilities
6　Managing Through the Growth Cycle
Appendix
Notes
Bibliography
Index
About the Author

不可停止UNSTOPPABLE

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