生意中成交的艺术Art of Closing Any Deal, The (Revised)

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  • 版 次:1
  • 页 数:313
  • 字 数:
  • 印刷时间:2007年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780446677851
作者:James W.Pickens 著出版社:艺洲出版时间:2003年04月 
内容简介
THE ART OF CLOSING ANY DEAL takes readers into the trenches of the psychological war called selling-and who better than sales guru James W. Pickens to give them the hard-hitting ammunition for every type of customer out there. From the 'I'm just looking' to the 'Know-it-all' to the 'I don't care' and the 'yes-man', Pickens takes aim at them all. Readers will learn to control buyers since the author's simulated conversations will arm them with winning and positive comebacks for every negative customer reply. Closing secrets include: deadly closing tips to make people buy; unbeatable closer responses to the most common objectives; how to read the customer's emotions and use perfect timing to nail the lid on the final close; and more. Readers will ultimately learn how to conquer buyers, as Pickens' take-no-prisoners techniques show them how to move in for the final attack.

作者简介:
James W. Pickens lives in Scottsdale, Arizona.
目  录
THE ART OF CLOSING ANY DEAL: Overview of Sales Closers
Types of Salesmen
Types of Closers
Techniques Used by Closers
Characteristics of Closers
Selling Tips for Closers
Why They Are Closers
CLOSERS' ATTITUDES: How a Closer Thinks
Do's and Don'ts for Closers
The Closer's Tidbit Checklist
Closer Pressure
The Closer's Personal Pressure
Closer's Goals
THE CUSTOMER: The Opponent

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