SELLING TODAY
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- 版 次：1
- 页 数：505
- 字 数：
- 印刷时间：2010年12月01日
- 开 本：16开
- 纸 张：胶版纸
- 包 装：平装
- 是否套装：否
- 国际标准书号ISBN：9780138152475
作者:Gerald L Manning 著出版社: 出版时间:2010年12月
目 录
Preface
Acknowledgments
About the Authors
PART 1 Developing a Personal Selling Philosophy
Chapter 1 Personal Selling and the Marketing Concept
Chapter 2 Personal Selling Opportunities in the Ageof Information
PART 2 Developing a Relationship Strategy
Chapter 3 Creating Value with a Relationship Strategy
Chapter 4 Communication Styles: A Key to AdaptiveSelling Today
Chapter 5 Ethics: The Foundation for Relationships in Selling
PART 3 Developing a Product Strategy
Chapter 6 Creating Product Solutions
Chapter 7 Product-Selling Strategies That Add Value
PART4 Developing a Customer Strategy
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