内容简介
This is a special international edition of an established title widely used by colleges and universities thoughout the world.Pearson Education lnternatonal published this special edition for the benefit of students ou tside the United States and Canada.
目 录
1 STRATEGY AND STRATEGLC LEADERSHIP IN DYNAMIC TIMES
2 THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY
3 BUSINESS,CORPORATE,AND GLOBAL STRATEGLES
4 STRATEGY VEHICLES FOR NEW DIRECTIONS
5 IMPLEMENTATION,NEW VENTURES,AND GOVERNANCE IN DYNAMIC CONTEXTS
6 CASE STUDIES:PULLING IT ALL TOGETHER