BUSINESS COMM TODAY

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  • 版 次:1
  • 页 数:617
  • 字 数:
  • 印刷时间:2010年10月01日
  • 开 本:大16开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780132464581
作者:BOVEE 著出版社:妙声出版时间:2010年10月 
内容简介
This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
  Real-world training for the business world of today and tomorrow.
  The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from the last decade. Bovée/Thill provides real-world training for the business world of today and tomorrow.
  Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
目  录
Preface
Prologue
Part 1: Understanding the Foundations of Business Communication
 1: Achieving Success Through Effective Business Communication
 2: Mastering Interpersonal Communication
 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
 4: Planning Business Messages
 5: Writing Business Messages
 6: Completing Business Messages
Part 3: Crafting Brief Messages
 7: Crafting Messages for Electronic Media
 8: Writing Routine and Positive Messages
 9: Writing Negative Messages

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