麦肯锡之道McKINSEY WAY

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  • 版 次:1
  • 页 数:185
  • 字 数:
  • 印刷时间:2007年01月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780070534483
作者:Ethan M. Rasiel 著出版社:Oversea Publishing House出版时间:1999年02月 
内容简介
The McKinsey Way, by former McKinsey & Company associate Ethan M. Rasiel, provides a through-the-keyhole perspective on the way this worldwide consulting institution approaches--and solves--the myriad professional problems encountered by its high-powered clientele. His goal, Rasiel writes, is simple: to communicate "new and useful skills to everyone who wants to be more useful in their business." He then does so by explaining the highly structured, fact-based proprietary methodology that McKinseyites are taught to employ with their Fortune 100 clients, complete with details on the entire process from first considering the basic situation at hand through finally selling a solution to the appropriate powers that be.

作者简介:
Ethan M. Rasiel joined McKinsey & Company's New York office in 1989 and worked there until 1992. While at "the Firm," his clients included major companies in the finance, telecommunica-tions, computing, and consumer goods sectors.He has also worked as an investment banker and an equity fund manager. He has a bachelor's degree from Princeton and MBA from Wharton.He now lives with his wife and family in Chapel Hill, North Carolina.
目  录
ACKNOWLEDGMENTS
INTRODUCTION
PART ONE: THE McKINSEY WAY OF THINKING ABOUT BUSINESS PROBLEMS
1. Building the Solution
2. Developing an Approach
3. 80/20 and Other Rules to Live By
PART TWO: THE McKINSEY WAY OF WORKING TO SOLVE BUSINESS PROBLEMS
4. Selling a Study
5. Assembling a Team
6. Managing Hierarchy
7. Doing Research
8. Conducting Interviews
9. Brainstorming
PART THREE: THE McKINSEY WAY OF SELLING SOLUTIONS

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