(商业写作(企鹅写作指南)Writing for Business

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  • 版 次:
  • 页 数:248
  • 字 数:
  • 印刷时间:2005年06月01日
  • 开 本:32开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780141016771
作者:Chris Shevlin 编出版社:Oversea Publishing House出版时间:2005年06月 
内容简介
Business demands many types of writing skills-from creating proposals and presentations to compiling reports and briefings。This one-stop,no-nonsense guide shows you how to improve your writing at work,including how to discover your strengths and weakness,how to identify your audience,and how to develop your argument and keep information flowing while avoiding overused jargon。It shows you how to make the most of the language you use and make your writing effevtive and influential。
目  录
Acknowledgements
 Introduction
 How to Use This Book
Part1 The Method:Planning and Writing
 1 About You
 2 Your Readers
 3 Your Goal and Your Message
 4 Structure
5 The Medium
6 The Way YoU Work
7 Working in Teams
Part2 Your Writing:Making It Clear and Easy to Read
8 Who:Making Your Subject Clear
9 What:Clear Actions

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