商务英语书面沟通——商务英语写作修辞失误与纠误pdf/txt下载_在线阅读全文

商务英语书面沟通——商务英语写作修辞失误与纠误

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版次：1
页数：251
字数：197000
印刷时间：2013年01月01日
开本：大32开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9787118085297

作者:李太志　编著出版社:国防工业出版社出版时间:2013年01月

内容简介

　　《商务英语书面沟通：商务英语写作修辞失误与纠误》从几个方面对商务英语写作，特别是对商务英语写作修辞失误进行了评论分析，并做了相应的改善升级，希望《商务英语书面沟通：商务英语写作修辞失误与纠误》能帮助广大商贸工作者提高商务英语书面交际与沟通的能力。

目　　录

PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS
Unit 1 Awareness for Effective BE Practical Writing
1.1 Awareness for Effective BE Practical Writing
1.2 Role of Awareness for Effective BE Practical
Writing
Unit 2 Comment on the Correct Use of BE Practical WritingPrinciples
2.1 Comment on the Use of the KISS Principle
2.2 Comment on the Use of the Businesslike
Poise for BE Writing
2.3 Comment on the Use of the Six C's
2.4 Comment on the Use of Modern
Terminology
Unit 3 Errors Resulting from the Negative Impact of the ChineseLanguage
3.1 Run-on Sentences

PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS 
Unit 1 Awareness for Effective BE Practical Writing 
1.1 Awareness for Effective BE Practical Writing 
1.2 Role of Awareness for Effective BE Practical 
Writing 
Unit 2 Comment on the Correct Use of BE Practical Writing
Principles 
2.1 Comment on the Use of the KISS Principle 
2.2 Comment on the Use of the Businesslike 
Poise for BE Writing 
2.3 Comment on the Use of the Six C's 
2.4 Comment on the Use of Modern 
Terminology 
Unit 3 Errors Resulting from the Negative Impact of the Chinese
Language 
3.1 Run-on Sentences 
3.2 Dangling Modifiers 
3.3 Luxurious Phrases 
3.4 Too Many Verbs 
 
PART Ⅱ EXTERNAL COMMUNICATION 
Unit 4 Seven Steps to Effective BE Letter Writing 
4.1 Comment on the Layout of BE Letters 
4.2 Comment on the Writing Approach 
4.3 Comment on the Style of the Original 
Letter and Make Your Revision 
Unit 5 Comment on Routine & Non-Routine Request Letters 
5.1 Routine Request Letters on Catalogues 
Replies 
5.2 Non-Routine Request Letters on Various 
Things & Replies 
Unit 6 Comment on Application Letters 
6.1 Comment on the Unsolicited Application 
Letters 
6.2 Comment on the Solicited Application 
Letters 
6.3 Compare the Tone of the Application 
Letters 
Unit 7 Comment on Resume 
7.1 Comment on Peter Johnson's Resume 
7.2 Compare the Following 2 Resumes 
Unit 8 Comment on Persuasive Sales Letters 
8.1 Unsolicited Sales Letters for Product/Service Promotion &
Replies 
8.2 Solicited Sales Letters for Product/Service Promotion &
Replies 
Unit 9 Comment on Complaint Letters 
9.1 Comment on the Complaint Letter 
9.2 Comment and Make Improvement on 
Complaint Letters 
9.3 Compare and Comment on the Two 
Complaint Letters 
Unit 10 Comment on Agency Letters 
10.1 Comment on the Agency Letter 
10.2 Make Improvement on Agency Letter 
10.3 Compare and Comment on the Two Agency Letters 
Unit 11 Comment on Social Letters 
11.1 Comment on Social Letters 
11.2 Comment on Invitation Letter & Its Reply 
11.3 Comment and Improve the Following 
Resignation Letter 
 
PART Ⅲ INTERNAL COMMUNICATION 
Unit 12 Comment on Memos 
12.1 Comment on Memo Writing and Make 
Improvement 
12.2 Comment on Memo Writing and Make 
Improvement 
12.3 Compare the Coversation with the Memo 
on the Same Subject 
Unit 13 Comment on Reports 
13.1 Comment on Report Writing and Make 
Improvement 
13.2 Comment on Report Writing and Make 
Improvement 
13.3 Compare the Following Two Reports 
PART Ⅳ MISCELLANEOUS COMMUNICATION 
Unit 14 Comment on Contracts 
14.1 Comment on the Following Sales Contract 
14.2 Comment on the Following Purchase 
Contract 
14.3 Compare the Following Contract in English and 
Chinese Version 
Unit 15 Comment on Product Instructions/Descriptions 
15.1 Comment on Product Instructions/Descriptions 
15.2 Comment and Make Improvement 
on Product Instructions 
15.3 Compare the Following Instructions 
in English and Chinese Version 
Unit 16 Comment on Business Speeches 
16.1 Comment on the Following Business Speech 
16.2 Make Comment & Improvement 
upon the Following Speech 
16.3 Compare the Following Speech 
in English & Chinese Version 
Keys to Exercises 
Appendixes 
References

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