赢WINNING

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  • 版 次:1
  • 页 数:372
  • 字 数:
  • 印刷时间:2005年04月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780060753948
作者:Jack Welch,Suzy Welch 著出版社:音像供货出版时间:2005年04月 
内容简介
Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple 1markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork,and profits.
Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world,speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics.
Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and offthe job.
Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success.
目  录
INTRODUCTION "Every Day,There Is a New Question"
UNDERNEATH IT ALL
1 MISSION AND VALUES
2 CANDOR
3 DIFFERENTIATION
4 VOICE AND DICNITY
YOUR COMPANY
5 LEADERSHIP
6 HIRING
7 PEOPLE MANAGEMENT
8 PARTING WAYS
9 CHANGE
10 CRISIS MANAGEMENT
YOUR COMPETITION

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