跨文化交际

　　本教材在内容上，针对高职高专教育人才培养目标、知识结构和能力要求，充分体现理论知识够用为度，着重培养学生跨文化交际技能的目的。第一章以基本知识和理论为主，介绍文化、交际、跨文化交际的定义、概念，阐述交际与文化的关系、文化价值观对跨文化交际的影响。第二、第三、第四、第五、第六章通过对跨文化交际案例的分析，向学生展示文化差异在跨文化交际中的种种表现，以及在特定的国际商务语境中的文化差异。
　　在体例和编写手法上，教材各个单元的构成形式多样，不求整齐划一，以适合不同需求与兴趣的学生，并给教师留有一定的选择余地，可以结合具体情况更加生动活泼地组织教学。每个章节都配有思考题，给学生留有思考、探讨的空间。同时制作了电子课件。附录中提供了部分讨论题及课堂任务的参考答案。

　　If culture is learned， then it is learnable. That means nobody has to remain for a life-time locked inside only one culture. If you want to understand other cultures， you can learn them not just learn about them， but accurately get inside them and act according to what is expected in them. Many people have learned more than one culture and move comfortably within them. When circumstances dictate， they make the transition from one culture to another easily. Culture is shared and transmitted
　　Every culture is shared by a group of people. Members of a society agree about the meanings of things and about the why. Depending on the region they live in， the climatic conditions they thrive in and their historical heritage， they form a set of values and beliefs. This set of principles of life shapes their culture. No culture belongs to an individual. It is rather shared among many people of a certain part of the world. Along with everyone from whom they have learned their culture——older family members， teachers， spiritual leaders， peers， and representatives of legal， political， and educational institutions——they have interpreted life experiences in ways that validate their own cultures views. Therefore， since they have little doubt about that validity， they all share the view that their interpretations are correct.