Persuasive Proposals and Presentations: 24 Lessons for Writing Winners (The McGraw-Hill Professional Education Series)说服的技巧

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  • 版 次：1
  • 页 数：51
  • 字 数：
  • 印刷时间：2006年12月01日
  • 开 本：32开
  • 纸 张：胶版纸
  • 包 装：平装
  • 是否套装：否
  • 国际标准书号ISBN：9780071450898
作者:Heather Pierce　著出版时间:2006年12月 
内容简介
Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice.

作者简介：

　　Heather Pierce is a veteran business communications writer who has created
hundreds of winning proposals and presentations for Fortune 100 corporations
and has written for industry magazines, newsletters, and online publications.
目　　录
Introduction
Part 1: Develop a winning strategy
Get agreement up front
Involve the experts
Read between the lines
Write for your audience
Focus on a theme
Use their questions to frame your benefits
Detail your qualifications
Draw on industry experience
Substantiate bold claims
Use endorsements to make your case
Show them how they benefit
Stand out as uniquely qualified
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