Financial Intelligence财商

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  • 版 次:1
  • 页 数:257
  • 字 数:
  • 印刷时间:2007年01月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9781591397649
作者:Karen Berman,Joe Knight,John Case 著出版时间:2007年01月 
内容简介
Companies expect managers to use financial data to allocate resources and run their departments. But many managers can’t read a balance sheet, wouldn’t recognize a liquidity ratio, and don’t know how to calculate return on investment. Worse, they don’t have any idea where the numbers come from or how reliable they really are.
  In Financial Intelligence, Karen Berman and Joe Knight teach the basics of finance—but with a twist. Financial reporting, they argue, is as much art as science. Since nobody can quantify everything, accountants always rely on estimates, assumptions, and judgment calls. Savvy managers need to know how those sources of possible bias can affect the financials—and they need to know that sometimes the numbers can be challenged.
  While providing the foundation for a deep understanding of the financial side of business, the book also arms managers with practical strategies for improving their companies’ performance—strategies such as “managing the balance sheet” that are well understood by financial professionals but rarely shared with their nonfinancial colleagues.
目  录
PART ONE THE ART OF FINANCE (AND WHY IT MATTERS)
 1. You Can't Always Trust the Numbers
 2. Spotting Assumptions, Estimates, and Biases
 3. Why Increase Your Financial Intelligence?
Part One Toolbox
PART TWO THE (MANY) PECULIARITIES OF THE INCOME STATEMENT
 4. Profit Is an Estimate
 5. Cracking the Code of the Income Statement
 6. Revenue: The Issue Is Recognition
 7. Costs and Expenses: No Hard-and-Fast Rules
 8. The Many Forms of Profit
Part Two Toolbox
PART THREE THE BALANCE SHEET REVEALS THE MOST
 9. Understanding Balance Sheet Basics

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