内容简介
If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).
The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:
How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations
How to quickly establish a base of knowledge about a case
How to write persuasive case-based essays
The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:
How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations
How to quickly establish a base of knowledge about a case
How to write persuasive case-based essays