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Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield

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版次：1
页数：216
字数：
印刷时间：2005年04月01日
开本：大32开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9780071462143

作者:本社编出版时间:2005年04月

内容简介

From the best-selling author of "Brand Warfare" and outspoken former CEO of John Hancock David F. D'Alessandro, "Career Warfare" is a "how to succeed book" for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It's hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life. This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you.In D'Alessandro's trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-sane aspects of any organization - and eventually, take over the asylum. In the tradition of the best-selling, "What They Still Don't Teach You at Harvard Business School", D'Alessandro reveals the unwritten rules for reaching the top of any field. D'Alessandro reveals how business really works and speaks directly to any one in business - and provides savvy advice for every level. 'Sure you'll need accomplishments to get ahead. You'll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you - work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor - or the village idiot'. From one of America's most prominent and respected CEO's, with a best-selling track record, "Career Warfare" provides object lessons on success for leaders at every level.

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目　　录

Introduction
Rule One：Try to Look Beyond Your Own Navel
Rule Two：Like It or Not，Your Boss Is theCoauthor of Your Brand
Rule Three：Put Your Boss on the Couch
Rule Four：Learn、vhich One Is the Pickle Fork
Rule Five：Kenny Rogers IS Right
Rule Six：It，S Mways Show Time
Rule Seven：Make the Right Enemies
Rule Eight：Try Not to Be Swallowed bythe Bubble
Rule Nine：The Higher You Flv．The More Yn¨WILL Be ShotAt
Rule Ten：Everybody Coulda Been a Contender：
Make Sure You Stay One
Index

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