内容简介
For everyone interested in starting a record label-to marketnew talent or to release and promote their own music-there hasnever been a better time to do it Music can be released,distributed, and promoted for a fraction of traditional costs.Veteran author and music-business consultant Daylle Deanna Schwartz(who started and ran her own label) has rewritten and expanded herclassic, "Start and Run Your Own Record Label," to reflect industrychanges and new opportunities for marketing music in today'sclimate. "Start and Run Your Own Record Label" is a comprehensiveguidebook to building a record label, packed with how-toinformation about market trends and revenue streams for musicreleases. In addition to updated information on physicaldistribution, generating publicity, marketing, and promotion, italso has new information about key issues including: -Balancing onand offline promotion and marketing-Making the most of onlineresources (social-networking sites, blogs, ringtones, videos,radio, and more)-Using digital distribution profitably-Licensingyour recordings for use in the media -Marketing music overseas Ms.Schwartz has compiled new interviews with top industryprofessionals and independent labels-including recording artist CJBaran (Push Play), Jed Carlson (founder, ReverbNation), DanielGlass (founder, Glassnote Entertainment), blogger Perez Hilton,Scott Lapatine (founder, Stereogum), recording artist IngridMichaelson, Jeff Price (founder, Tunecore), MP3 bloggers,music-magazine editors, publicists, and others-for the mostup-to-date, authoritative, and practical compendium available.