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　　"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution..."-Maryanne Keller, leading auto industry analyst

内容简介

　　Six decades ago, Toyota was an embarrassment. Today, they arethe auto- industry leader. The Toyota Leaders: An Executive Guidetells how they did it, and in such a way that allows readers toapply the lessons. Discover how Toyota is more than just a seriesof good business moves, but a culture first put into place by itsfounders and built on through the years. Not a corporate history,Sato uses Toyota's past to contextualize his discussion as hefocuses on the company's unique business strategies.
　　
　　- Find out why an innovative vehicle like the hybrid Prius camefrom Toyota and not the more technologically - advancedHonda.
　　
　　- Learn how General Motors supplied invaluable business know-howto then-provincial Toyota in the early eighties.
　　

Six decades ago, Toyota was an embarrassment. Today, they are
the auto- industry leader. The Toyota Leaders: An Executive Guide
tells how they did it, and in such a way that allows readers to
apply the lessons. Discover how Toyota is more than just a series
of good business moves, but a culture first put into place by its
founders and built on through the years. Not a corporate history,
Sato uses Toyota's past to contextualize his discussion as he
focuses on the company's unique business strategies. 
　　 
　　- Find out why an innovative vehicle like the hybrid Prius came
from Toyota and not the more technologically - advanced
Honda. 
　　 
　　- Learn how General Motors supplied invaluable business know-how
to then-provincial Toyota in the early eighties. 
　　 
　　- Discover why Toyota thinks giving back to Japan and the world
is a smart idea. 
　　 
　　- Learn how a national healthcare system is a good thing for
business. 
　　 
　　This is the Toyota book for entrepreneurs and executives in all
industries, not just manufacturing.

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作者简介

　　Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota.

目　　录

Toyota and I--and David Halberstam
1. The Toyoda Precepts
2. What It Takes a Leader
3. A Founder's Dreams and Frustrations
4. Toyota Learned from Ford
5. The Toyota Production System
6. Conditional Reinstatement of the President
7. Toyoda Family Tragedy
8. Electing for Independent Development
9. The Standard for Japanese Cars
10. Toyota, Its Own Worst Enemy
11. Constructing the Motomachi Plant
12. Initiating Exports to the U.S.
13. People's Car or Mass-Market Car?

Toyota and I--and David Halberstam 
1.   The Toyoda Precepts 
2.   What It Takes a Leader 
3.  A Founder's Dreams and Frustrations 
4.  Toyota Learned from Ford 
5.  The Toyota Production System 
6.  Conditional Reinstatement of the President 
7.   Toyoda Family Tragedy 
8.  Electing for Independent Development 
9.  The Standard for Japanese Cars 
10.  Toyota, Its Own Worst Enemy 
11.  Constructing the Motomachi Plant 
12.  Initiating Exports to the U.S. 
13.  People's Car or Mass-Market Car? 
14.  Protect Your Own Castle 
15.  The Corolla: Realizing the Dream of Toyota's
Founder 
16.  Victors in the Industrial Reorganization Drama 
17.  Toyota's Cornerstone: Labor-Management Cooperation 
18.  Waving the Presidential Flag 
19.  Virtue out of Vice 
20.  The Global Compact Car Wars 
21.  The Decisive Tie-Up Negotiations with Ford and GM 
22.  The Vicissitudes of an International Corporation 
23.  Crisis at Toyota 
24.  Okuda's Reform 
25.  The Man Behind Lexus 
26.  The Toyota Prius: Another Trump Card 
27.  Preparing to Become World-Best 
28.  Reaching for the Throne: Multidimensional Strategy 
The Wounded Forerunner

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