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商务英语精读（第二册）

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版次：1
页数：
字数：
印刷时间：2012年07月01日
开本：16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9787563820016

作者:郑燕平，吴桦　主编出版社:首都经济贸易大学出版社出版时间:2012年07月

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内容简介

　　《高等院校商务英语专业核心课精品系列教材：商务英语精读（第2册）》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线，内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。本册是第二册。

目　　录

Unit 1 Economic Integration
　Section One: Business Communications
　Making an Appointment
　Section Two: Text
　Levels of Economic Integration
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Factors Driving Global Economic Integration
Unit 2 The Multinational Firms
　Section One: Business Communications
　Establishment of Business Relations
　Section Two: Text
　The Role of Multinational Enterprises

Unit 1 Economic Integration 
　Section One: Business Communications 
　Making an Appointment 
　Section Two: Text 
　Levels of Economic Integration 
　Section Three: Exercises 
　Section Four: Biz Fueling Station 
　Section Five: Business Reading 
　Factors Driving Global Economic Integration 
Unit 2 The Multinational Firms 
　Section One: Business Communications 
　Establishment of Business Relations 
　Section Two: Text 
　The Role of Multinational Enterprises 
　Section Three: Exercises 
　Section Four: Biz Fueling Station 
　Section Five: Business Reading 
　The Effects of MNEs on Host and Home Economies 
Unit 3 Balance of Payments 
　Section One: Business Communications 
　At the Banquet 
　Section Two: Text 
　Balance of Payments Accounting 
　Section Three: Exercises 
　Section Four: Biz Fueling Station 
　Section Five: Business Reading 
　The Accounts of the Balance of Payments 
Unit 4 Tariff Barriers 
　Section One: Business Communications 
　Shopping 
　Section Two: Text 
　Types of Tariff Barriers 
　Section Three: Exercises 
　Section Four: Biz Fueling Station 
　Section Five= Business Reading 
　Forms of Trade Barriers 
Unit 5 Non-Tariff Barriers 
　Section One: Business Communications 
　Sightseeing at the Great Wall 
　Section Two: Text 
　Non-Tariff Barriers 
　Section Three: Exercises 
　Section Four= Biz Fueling Station 
　Section Five= Business Reading 
　ASEAN's Efforts to Eliminate NTBs 
Unit 6 GATT and WTO 
　Section One: Business Communications 
　Price Inquiry 
　Section Two: Text 
　The World Trade Organization 
　Section Three: Exercises 
　Section Four= Biz Fueling Station 
　Section Five= Business Reading 
　Controversy over the WTO 
Unit 7 Basics of Management 
　Section One: Business Communications 
　Definition of Management 
　Section Two: Text 
　What is Management? 
　Section Three: Exercises 
　Section Four= Biz Fueling Station 
　Section Five: Business Reading 
　A Case of Management: Starbucks 
Unit 8 Roles of Management 
　Section One: Business Communications 
　Talking About Managerial Roles 
　Section Two: Text 
　What Do Managers Do? 
　Section Three: Exercises 
　Section Four: Biz Fueling Station 
　Section Five: Business Reading 
　The Dell Way of Management 
Unit 9 Managing in a Global Environment 
　Section One: Business Communications 
　What's Wrong with Our Company? 
　Section Two: Text 
　Managing in a Global Environment 
　Section Three: Exercises 
　Section Four: Biz Fueling Station 
　Section Five: Business Reading 
　Global Marketing into 21st Century 
　KEY TO EXERCISES 
　附录（Appendix）

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