内容简介
A fascinating journey into the hidden psychological influencesthat derail our decision-making, Sway will change the way you thinkabout the way you think.
Why is it so difficult to sell a plummeting stock or end a doomedrelationship? Why do we listen to advice just because it came fromsomeone “important”? Why are we more likely to fall in love whenthere’s danger involved? In Sway, renowned organizational thinkerOri Brafman and his brother, psychologist Rom Brafman, answer allthese questions and more.
Drawing on cutting-edge research from the fields of socialpsychology, behavioral economics, and organizational behavior, Swayreveals dynamic forces that influence every aspect of our personaland business lives, including loss aversion (our tendency to go togreat lengths to avoid perceived losses), the diagnosis bias (ourinability to reevaluate our initial diagnosis of a person orsituation), and the “chameleon effect” (our tendency to take oncharacteristics that have been arbitrarily assigned to us).
Why is it so difficult to sell a plummeting stock or end a doomedrelationship? Why do we listen to advice just because it came fromsomeone “important”? Why are we more likely to fall in love whenthere’s danger involved? In Sway, renowned organizational thinkerOri Brafman and his brother, psychologist Rom Brafman, answer allthese questions and more.
Drawing on cutting-edge research from the fields of socialpsychology, behavioral economics, and organizational behavior, Swayreveals dynamic forces that influence every aspect of our personaland business lives, including loss aversion (our tendency to go togreat lengths to avoid perceived losses), the diagnosis bias (ourinability to reevaluate our initial diagnosis of a person orsituation), and the “chameleon effect” (our tendency to take oncharacteristics that have been arbitrarily assigned to us).