Harvard Business Review on Communicating

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  • 版 次:1
  • 页 数:239
  • 字 数:
  • 印刷时间:2011年04月01日
  • 开 本:32开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9781422162514
作者:Harvard Business Review (哈佛商业评论) 著出版社:Perseus出版时间:2011年04月 
内容简介
Customize your delivery for maximum persuasive power.

If you need the best practices and ideas for communicatingeffectively--but don't have time to find them--this book is foryou. Here are 10 inspiring and useful perspectives, all in oneplace.
This collection of HBR articles will help you:

- Pitch your brilliant idea successfully
- Connect with your audience
- Establish credibility
作者简介
  If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
目  录
Change the Way You Persuade 1
Gary A. Williams and Robert B. Miller
Harnessing the Science of Persuasion 29
Robert B. Cialdini
The Power of Talk: Who Gets Heard and Why 53
Deborah Tannen
The Necessary Art of Persuasion 83
Jay A. Conger
Is Silence Killing Your Company? 113
Leslie Perlow and Stephanie Williams
How to Become an Authentic Speaker 131
Nick Morgan
Telling Tales 143
Stephen Denning

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