内容简介
Most companies have massive amounts of data at their disposal,yet fail to utilize it in any meaningful way. But a powerful newbusiness tool - analytics - is enabling many firms to aggressivelyleverage their data in key business decisions and processes, withimpressive results.
In their previous book, Competing on Analytics, Thomas Davenportand Jeanne Harris showed how pioneering firms were building theirentire strategies around their analytical capabilities. Rather than"going with the gut" when pricing products, maintaining inventory,or hiring talent, managers in these firms use data, analysis, andsystematic reasoning to make decisions that improve efficiency,risk-management, and profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor RobertMorison reveal how any manager can effectively deploy analytics inday-to-day operations?one business decision at a time. They showhow many types of analytical tools, from statistical analysis toqualitative measures like systematic behavior coding, can improvedecisions about everything from what new product offering mightinterest customers to whether marketing dollars are being mosteffectively deployed.
In their previous book, Competing on Analytics, Thomas Davenportand Jeanne Harris showed how pioneering firms were building theirentire strategies around their analytical capabilities. Rather than"going with the gut" when pricing products, maintaining inventory,or hiring talent, managers in these firms use data, analysis, andsystematic reasoning to make decisions that improve efficiency,risk-management, and profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor RobertMorison reveal how any manager can effectively deploy analytics inday-to-day operations?one business decision at a time. They showhow many types of analytical tools, from statistical analysis toqualitative measures like systematic behavior coding, can improvedecisions about everything from what new product offering mightinterest customers to whether marketing dollars are being mosteffectively deployed.