内容简介
In a world of stiffening competition, business strategy is morecrucial than ever. Yet most organizations struggle in thisarea--not with formulating strategy but with executing it, orputting their strategy into action. Owing to execution failures,companies realize just a fraction of the financial performancepromised in their strategic plans.
It doesn't have to be that way, maintain Robert Kaplan and DavidNorton in The Execution Premium. Building on their breakthroughworks on strategy-focused organizations, the authors describe amultistage system that enables you to gain measurable benefits fromyour carefully formulated business strategy. This book shows youhow to:
Develop an effective strategy--with tools such as SWOT analysis,vision formulation, and strategic change agendas
Plan execution of the strategy--through portfolios of strategicinitiatives linked to strategy maps and Balanced Scorecards
It doesn't have to be that way, maintain Robert Kaplan and DavidNorton in The Execution Premium. Building on their breakthroughworks on strategy-focused organizations, the authors describe amultistage system that enables you to gain measurable benefits fromyour carefully formulated business strategy. This book shows youhow to:
Develop an effective strategy--with tools such as SWOT analysis,vision formulation, and strategic change agendas
Plan execution of the strategy--through portfolios of strategicinitiatives linked to strategy maps and Balanced Scorecards