内容简介
If you’re enrolled in an executive education or MBA program,you’ve probably encountered a powerful learning tool: the businesscase. But if you’re like many people, you may find analyzing casesand writing about them challenging or frustrating. That’s notsurprising—cases are not simple narratives, and good ones aretypically nonlinear and can even be purposefully misleading. Applythe conventional approach to understanding business cases, and youmay waste time (at best) and arrive at weak or meager conclusions(at worst).
The Case Study Handbook presents a powerful new approach foranalyzing, discussing, and writing about cases. By using sampleHarvard Business School cases, you’ll master a number of usefultopics, including:
How to recognize case situations and apply appropriate tools tosolve problems, make decisions, or develop evaluations
How to quickly establish a base of knowledge about a case
How to write persuasive case-based essays
The Case Study Handbook presents a powerful new approach foranalyzing, discussing, and writing about cases. By using sampleHarvard Business School cases, you’ll master a number of usefultopics, including:
How to recognize case situations and apply appropriate tools tosolve problems, make decisions, or develop evaluations
How to quickly establish a base of knowledge about a case
How to write persuasive case-based essays