The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience5项领导策

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  • 版 次:1
  • 页 数:284
  • 字 数:
  • 印刷时间:2008年06月01日
  • 开 本:32开
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780071548335
作者:Joseph Michelli  著出版社:暂无出版时间:2008年06月 
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作者简介:Joseph A. Miehelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC's On the Money. 
内容简介
When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.
The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:
Understanding the ever-evolving needs of customers
Empowering employees by treating them with the utmost respect
Anticipating customers' unexpressed needs and concerns
目  录
Foreword
Acknowledgments
1 The Ritz-Carlton Experience
PRINCIPLE1 Define and Refine
2 Set the Foundation:Communicating Core Identity and Culture
3 Be Relevant
PRINCIPLE2 Empower through Trust
4 Select-Dont Hire
5 Its Matter of Trust
PRINCIPLE3 It s Not about You
6 Bulid a Business Focused on Others
7 Support Frontline Empathy
PRINCIPLE4 Deliver Wow!
8 Wow:the Ultimate Guest Experience

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