写作交流(哈佛商业评论系列)RDM: WRITTEN COMMUNICATIONS THAT IN HAR

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  • 版 次:1
  • 页 数:174
  • 字 数:
  • 印刷时间:2006年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9781422103227
作者:本社 编出版社:Harvard Business School Press出版时间:2006年12月 
内容简介
Knowing how to produce effective written communications—proposals, executive summaries, important emails—is more crucial than ever for today’s managers. In Written Communications That Inform and Influence, readers will find powerful tools for crafting communications that get results. Experts provide suggestions for structuring your written pieces, striking the right tone and style, and avoiding all-too-common grammar goofs and gaffes. The Results-Driven Manager series collects timely articles from Harvard Management Update and Harvard Management Communication Letter to help senior to middle managers sharpen their skills, increase their effectiveness, and gain a competitive edge. Presented in a concise, accessible format to save managers valuable time, these books offer authoritative insights and techniques for improving job performance and achieving immediate results.
目  录
Introduction
Writing Persuasive Proposals
 First, Don't Write an Outline
 Making Your Proposal Come Out on Top ..
 Building a Bridge over the River Boredom
 When to Ignore Your Readers
Spotlight on Structure
 A Winning Proposition
 Writing Well When Time Is Tight
 The Best Memo You'll Ever Write
Striking the Right Tone ank Style
 Find the Right Tone for Your Business Writing
 Communication as a Change Tool
 Rhyme and Reason:What Poetry Has to Say to

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