国际商务：第4版 英文版

本书内容成五大部分：国际商务理论和实务概述、国际商务环境、政府与国际商务、国际商务方案研究与市场假设、国际商务战略与运作。详细地介绍了国际货币体系的原理与历史、国际金融市场、国际经济合作、贸易政策与法律、国际市场、国际人力资源管理、各国政府和国际贸易机构的关注点等方面的内容。 

本书内容成五大部分：国际商务理论和实务概述、国际商务环境、政府与国际商务、国际商务方案研究与市场假设、国际商务战略与运作。详细地介绍了国际货币体系的原理与历史、国际金融市场、国际经济合作、贸易政策与法律、国际市场、国际人力资源管理、各国政府和国际贸易机构的关注点等方面的内容。

PART 1 INTRODUCTION TO INTERNATIONAL BUSINESS THEORY AND PRACTICE 1. The International Business Imperative 2. The Theory of International Trade and Investment PART 2 THE INTERNATIONAL BUSINESS ENVIRONMENT AND INSTITUTIONS 3. The international Economic Activity of the Nation: The Balance of Payments 4. The International Monetary System: Principles and History 5. International Financial Markets 6. Economic Integration 7. National Trade and Investment Policies PART 3 INTERNATIONAL BUSINESS AND THE NATION-STATE 8. Politics and Laws 9. The Cultural Challenge 10. Economies in Transition PART 4 INTERNATIONAL BUSINESS PREPARATION AND MARKET ENTRY 11. International Business Research 12. International Business Entry 13. Multinational Corporations PART 5 INTERNATIONAL BUSINESS STRATEGY AND OPERATIONS 14. International Marketing 15. International Services 16. International Logistics 17. International Financial Management 18. Conuntertrade 19. International Accounting and Taxation 20. International Human Resource Management 21. Organization and Control in International Operations 22. The Future