内容简介
From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.
目 录
Technology Integration:Turning Great Research into Great Products
When Is Virtual Virtuous?Organizing for Innovation
The New Logic of High-Tech R&D
Real-World R&D:Jumping the Product Generation Gap
How Architecture Wins Technology Wars
Increasing Returns and the New World of Business
Building Effective R&D Capabilities Abroad
Defining Next-Generation Products:An Inside Look
About the Contributors
Index