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跨文化商务交际

版次：1
页数：
字数：
印刷时间：2013年02月01日
开本：12k
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9787512113671

作者:董晓波编出版社:北京交通大学出版社出版时间:2013年02月

内容简介

　　《跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者编写的教材，旨在帮助学生了解并掌握跨文化商务交际方面的知识，增强跨文化理解，克服文化冲突，加强文化沟通与合作，应对经济全球化背景下日益频繁的跨文化商务交流活动。
　　《跨文化商务交际》选材广泛，内容实用，可读性强。对工商管理、国际经济与贸易、金融、旅游、物流等专业的学生及广大从事跨国公司企业管理、国际营销、国际投资等国际商务实际工作的第一线专业工作者而言，都是一本不可多得的读物。

目　　录

目录《跨文化商务交际》
chapter 1 culture, communication and interculturalcommunication
section 1: culture
section 2: communication
section 3: intercultural communication
exercises
further reading intercultural communication failures
chapter 2 contrasting cultural values and business cultures
section 1: cultural values
section 2: attitude
section 3: belief and religion
section 4: attribution, perception and communication
section 5: diverse cultural patterns
exercises

<h3 id="ml">目录</h3>
<div>《跨文化商务交际》 
chapter 1 culture, communication and intercultural
communication 
section 1: culture 
section 2: communication 
section 3: intercultural communication 
exercises 
further reading intercultural communication failures 
chapter 2 contrasting cultural values and business cultures 
section 1: cultural values 
section 2: attitude 
section 3: belief and religion 
section 4: attribution, perception and communication 
section 5: diverse cultural patterns 
exercises 
further reading cultural values in international business 
chapter 3 culture shock 
section 1: introduction 
section 2: stages of culture shock 
section 3: symptoms of culture shock 
section 4: alleviating culture shock (for person and company) 
<div style="display: block;" id="ml_txt">.section 5: high-context
and low-context cultures 
exercises 
further reading stress in culture shock 
chapter 4 verbal communication 
section 1: language and culture 
section 2: oral communication 
section 3: written communication 
exercises 
further reading attitudes toward speech and silence 
chapter 5 nonverbal communication 
section 1: body language 
section 2: space and distance 
exercises 
further reading sacred space in germany and other northern european
countries 
chapter 6 gender differences in communication 
section 1: differences in gender communication 
section 2: overcoming roadblocks in gender communication 
exercises 
further reading how are roles females playing in international
business? 
chapter 7 business etiquette and social customs 
section 1: making introductions and greeting 
section 2: handshaking and exchanging business cards 
section 3: dressing and dining 
section 4: gift giving and receiving customs 
section 5: humour, superstitions and taboos 
exercises 
further reading moto: coming to us 
chapter 8 business negotiation across cultures 
section 1: communication in negotiation 
section 2: stereotypes of different cultures that affect
intercultural negotiations 
section 3: negotiation strategies 
section 4: physical context of negotiation 
section 5: phases of negotiation 
exercises 
further reading american style of hospitality or french style of
hospitality 
chapter 9 international marketing communication 
section 1: a cultural approach to international marketing 
section 2: cultural influence on selected aspects of marketing and
advertising 
section 3: global marketing and advertising exercises 
further reading what has happened to hong kong disneyland? 
chapter 10 intercultural management 
section 1: cultural factors in international business
management 
section 2: corporate culture 
section 3: development of teamwork 
section 4: strategies for international marketers 
exercises 
further reading team building 
key to the exercises 
bibliography</div>
</div>

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