(高等院校规划教材)跨文化商务沟通(第二版)

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  • 版 次：2
  • 页 数：
  • 字 数：
  • 印刷时间：2010年09月01日
  • 开 本：16开
  • 纸 张：胶版纸
  • 包 装：平装
  • 是否套装：否
  • 国际标准书号ISBN：9787561137796
作者:王春阳，鲍平平，周江　主编出版社:大连理工大学出版社出版时间:2010年09月 
内容简介

     为了便于课堂讲授，《跨文化商务沟通(第2版)》的篇目章节安排维持第一版的设置不变。内容上增加了国际上著名跨文化管理理论的*学术研究成果，并对不同国别经济的内容和数据进行了更新；修订后在每章“学习目的”后都增加了开篇案例，这样不仅在内容结构上做到开篇、文中及章后大量案例相互配合，而且可以使读者能更好地将理论联系实际，培养多层次、多角度、多元化思考问题的思维习惯，有利于边学习、边分析、边研究。全书由王春阳、鲍平平、周江任主编。

目　　录
Chapter 1 Cultural Differences and Intercultural Communication Globalization and Intercultural Business Communication Understanding Culture Characteristics of Culture The Things Culture Does Dimensions of Culture Concepts about Cultural Differences and InterculturalCommunication Communication Principles of Communication The Relationship of Communication and Culture Communication Barriers and Cultural Iceberg Potential Problems in Intercultural Communication Communication CompetenceChapter 2 Universal Systems Economic Systems Political Systems Educational Systems Marriage, Family and Kinship Systems Social Hierarchies and InteractionChapter 3 Cultural Values and Business Cultures Cultural Values Attitudes Belief and Religion Attribution, Perception and Communication Diverse Cultural PatternsChapter 4 Cultural Shock Cultural Shock Short Visit Culture Shock The Most Common Stages of Cultural Shock Alleviating Cultural Shock" (For Person) Alleviating Cultural Shock (For Company)Chapter 5 Verbal Communication The Relationship between Language and Culture Thought Language Diversity Vocabulary Equivalence Translation Problems Host Language High-Context and Low-Context Language Linear and Nonlinear Language Parables and Proverbs Slang and Other Informal Language Conversation TaboosChapter 6 Nonverbal Communication The Importance of Nonverbal Communication The Relationship Between Verbal and Nonverbal Communication Paralanguage/Metacommunication Facial Expression Eye Contact (Oculesics) Gestures Posture and Stance Proxemics Haptics Chromatics Chronemics Olfactics SilenceChapter 7 Written Communication Patterns International English Guidelines for Written Communication Writing Skills Writing Tone and Style Parts of Business Letters Letter Formats Resume and Job-Search Information Facsimiles (Faxes) Electronic Mail (E-Mail)Chapter 8 Global Etiquette, Business and Social Customs Making Appointments, Greeting, Invitation Customs Business Card Exchange Customs Gift Giving Customs Bribery Appearance and Dress Verbal Expression Customs Electronic Communication Etiquette Office Customs Holiday Greetings and Customs Air Travel Etiquette Dining and Tipping Practices Humor, Superstitions and TaboosChapter 9 International Negotiation Process and Strategies Cross-Cultural Negotiation Considerations Variables Affecting Intercultural Negotiations Intercultural Negotiation Models Defining the Process Strategies Intercultural Negotiation Guidelines Stereotypes that Affect Intercultural NegotiationsChapter 10 Intercultural Management Corporate Culture Corporate Culture and Intercultural Communication The Multinational Corporation. Communication and Management Implications of Cultural Aspects of Business Structures forCommunication The Multinational Business Context Cultural Conflicts in the Workforce Conflict Managing The Cross-Cultural TeamChapter 11 Marketing Across Cultures What is Marketing Across Cultures Marketing and Communication Breakdown The Cultural Environment The Global Consumers Product's Adaptation and Culture Language, Design and Brand Name Advertising Basic Steps To Global Marketing International Website MarketingChapter 12 Intercultural Business Behavior United States of America Japan Germany South Korea Russia United Kingdom France Australia Saudi ArabiaReferences
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